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The Importance of Photography in Market EssayNowadays, a fix of large number are dissatisfied with Computer Generated Images. They complain close unethical behavior in these images beca office these are comm plainly unreal or copied version of the original thus, this computes tin destroy the reputation of whatever brand (Spurgin, 2003). However, on that point are several reasons that show shooting a real submit is the best way for a business to promote its image.I. blood Between Photography and BusinessPhotography is one of the steps of be success for a company. The most made brands achieve fame through their use of iconic imagery (Roalfe, 2006, P.26) coherent text ads are not useful any more, and these are not grab attention of any body. This not the thing that companies wants from ads. This is bid just throw money to the garbage. On the other hand, a picture skunk grab attention of customers just at a glance, this is what sincerely companies are need. outlines act like a hook for Ads. The reaction you want is for your images to hold muckles attention for as spacious as possible (P.27). However, if picture is perfect, entirely irrelevant to companies product is worth(predicate) nothing. Companies and advertisement agencies can wanton profit with having right, interesting, relevant and real picture of their ads, or they can hit paper which is not worth the paper its printed on. (Muhleman, 2005, P. 23)II. Perfect Picture can Equal Successful Brand.The visuals you use go out create a perception of your firm in the mind of the people who see them (P.24). The right picture is worth a thousandwords. It can tell you story, showcase your products, and intrigue, interest or excite your audition (P.23). The picture that a company uses for an ad is presenting not only companys product solely also the personality of the company (Muhleman, 2005).Who, How and How Much?To manage how best to present yourself and your firm, you first have to know who you are. And thats not always as simple as it sounds (P.25). After the company owners knows who they are and what they want, they can ask for a pic. However, it is difficult to decide which film is better (Muhleman, 2005). However, more difficult thing is to chance upon and choose a photographer. Uli Weber, photographer, gives an example choosing photographer for MS company is never as easy as one might think. MS is not a high fashion brand but it is the democracys favorite high-street fashion brand. Most of the top fashion photographers only really circumscribedize in high fashion. Their shots usually turn the models into something quite cold, where as we were looking for warmth and humanity for MS (Roalfe, 2006, P.26).hither is one the way to find the best photographer for a company Better yet, get suspensor with picture taking from your agency or public relations partner. Theyre already familiar with photographers in area, and can often get you a better deal with the good ones due to other kinship (Muhleman, 2005, P.26). How more really should pay for a good photo? There is not a particular hurt for a perfect image. Price is depending on companys job. Further, companys location, how many photo, when, where and what is defer are make unalike price (Muhleman, 2005). The best advice is to check around look at photographer portfolios, find a few whose work you likes, and get several quotes.Often negotiate based on use. Try to get a buy-out of rights so you can use images whenever and wherever you need them (P.26). Price is not as important as people think. If a photographer with cheaper price cannot give company what they really want and need, company will be in trouble because of wasting money and cadence. Remember, It is not about your own personal choice of what you think might make a good shot its about what is right for the brand (Roalf, 2006, P.26).The other way to have perfect photo is using course photos. However, there is always one problem that photos are royalty free. And because youre not acquire the rights, theyre wide open to anyone to use at any time, so theres a good chance youll see them in others ads, including your competitors (Muhleman, 2005, P.26). Absolutely, a company pay for the rights to a photo, with high quality, the equal is higher but company has the photo that its unavoidably and wants (Muhleman, 2005).According to Photography Its a Relationship by Graham Medcalf, the other way to find better photographer is having campaign. Thats where the agent comes in, and posture believes strongly in the concept of collective of different talents that can be recommended to achieve the desired result. disrespect this, she says, at the end of the day agencies are going to choose the photographer want to choose (Medcalf, 2008, P.28). III. The effects of digital engineering science on photo marketDigital technology has effected to different section of market, photographer jobs and photo market which includes manufactures and customers behavior (Medcalf, 2008). Photography has removed more in the past decade than ever before. Digital and internet have meant big changes for the exertion and photographers have had to re-educate themselves and adopt to change genuinely quickly (P.26).Further, digital cameras are easy to use which is increasing the number of pictures taken. A lot of people who used to have a photographer for their ceremonies, wedding and anniversaries are taking advantage of digital photo cameras, and they shoot photos by their self. Thus, wedding photography has been affected negatively. In fact, wedding photographers are difficult to snuff it by having ads like your wedding day is the most important day for your life (Havkins, J K, 2006, P.35), but ads are not as useful as they need. On the other hand, the other photographers like photojournalism, documentary photographer and action photographer take advantage of stock photography.There are many publicatio ns that use images from photographers in different markets, because locals do not submit their own work (P.35). Digital technology helps photographer to stock photos easier, faster andcheaper also, with fewer changes from original ones. Another advantage is saving time (Roalfe, 2006). The advantage of workings on digital is that you can see the images straight away on screen. This allows for a much quicker turn around because you can pick and choose images as you go along, immediately after separately shot has been taken (Roalfe, 2006, P.27).The number of digital picture taken has been annexd rapidly. Even accounting for race growth the exponential growth of photos is incredible (we take 4 times as many photos as 10 year ago). In total we have now taken over 3.5 trillion photos. The material body of photos we are taking has changed drastically analog photos have almost disappeared but the growth of photos continues. (Good, 2011, Para.5)According to work by unity marketing (w w.unitymarketingonline.com), 44% of consumers agreed with the following statement regarding their participation in photography I enjoy taking pictures. I do so throughout the year, not only for special occasions. I like having a lot of pictures. On the other hand, approximately one third of responders were little involved and agreed with this statement I take pictures occasionally on holidays and special occasions. Some time taking picture is a bother (Miller Washington, 2007, P.86). This survey shows not only people who enjoy photography but also the other group prefers to take picture by their self which has been effected photo market U.S. market is a good example. According to the consumer Electronic Association (www.ce.org) 23.16 million digital cameras exchange in 2005, a 22.8% increase over 2004. The value of digital cameras sold in 2005 was $6.13 billion, a 29.7% increase (P.86).Photography industries needed to change their plan process lines, machines even staff for produ cing digital camera that is approach a lot and take a long time. Kodak was one of the largest photo industries in the world. For beingsuccessful in the market, Kodak had been trying to revenue their process line. According to Picture Imperfect written by trickle Barret and David F. Carr established in September 2004, for surviving as a digital enterprise Kodak were supposed to change all process lines from analog to digital if so they could give new products and services to their customers. Their problem did not only has changed analog camera to digital but also the way people print pictures. great deal prefer to print at home instead of taking time to have print from industry printers. They do not need to go out, and they do not need to pay a lot for have high quality photo. They save time and money.On the other hand, home printing has been decrease the profit of companies like Epson and Canon. In short, after having huge budget for startup new process lines and trying to surviv e Kodak is facing bankruptcy in 2011(Eastman Kodak files for bankruptcy protection, 2012). The effect of digital technology is not only negative. Social network websites like Facebook and Flickr, and digital camera and printer maker industries like Canon, Epson, Hewlett-Packard and Sony are bringing up huge money annually. In conclusion, photography is one of the most important parts of market.All companies needs photo for their advertising. Because of the digital cameras, the number of photographers has been growing up which makes more competition so companies can have better advertise. This is a sad fact that some businesses have been losing money because of the digital technology. However, the advantages of digital technology are more. People enjoy photography more than past decade, which makes more needs to the market. In sum a lot of businesses have a chance to find customer needs and use them to be successful.ReferencesMiller, R. K., Washington, K. D. (2007). CHAPTER 14 PHO TOGRAPHY. In , Leisure Market Research Handbook (pp. 86-88). Richard K. Miller Associates. Medcalf, G. (2008). Photography Its a relationship thing. Admedia, 23(8), 26-31. Roalfe, M. (2006). THE ART OF PHOTOGRAPHY. Campaign (UK), 26-27. Spurgin, E. W. (2003). Whats Wrong with Computer-Generated Images of Perfection in Advertising?. Journal Of Business Ethics, 45(3), 257-268. Barrett, L., Carr, D. F. (2004). PICTURE IMPERFECT. Baseline, (34), 28-48. Muhleman, J. (2005). Picture Your Brand. Franchising World,37(2), 23-26. Eastman Kodak files for bankruptcy protection. Retrieved January 19, 2012, from http//www.bbc.co.uk/news/business-16625725 Good, J. (2011). How many photos have ever been taken?, from http//1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox Hawkins, J. and Hawkins, K. (2006). Marketing and Selling Techniques for Photographers. Buffalo, N.Y. Amherst Media